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Pink Poppy Flowers

Empire Privacy Policy

Last Updated: 19/03/2026

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1. Introduction

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Empire Auto Valets ("we," "us," or "our") takes your privacy seriously. We aren't in the business of selling data; we are in the business of detailing cars. This policy explains how we handle your information when you use our website, enquire about a "Reset," or book a service across the M54 corridor.

By using our site or services, you agree to these practices. We are the "data controller" for your info. If you have questions, Brandon’s contact details are at the bottom of this page.

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2. Information We Collect

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We only ask for what we actually need to provide a quote or perform the work:

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  • Contact Details: Your name, mobile number, and email.

  • Location Data: Your address or postcode. Brandon needs this to calculate travel times and check for power access at your property.

  • Vehicle Specifics: Make, model, and year. We also collect details on the "Vehicle Condition" (e.g. pet hair or mould) through our analysis form so we can provide an honest price.

  • Technical Data: Your IP address and how you moved through our site.

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3. Photos and Media

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As part of our service and craftsmanship, we often take "Before & After" photos and videos of vehicles.​

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  • Your Choice: If you would prefer that we do not take or share images of your vehicle, just let Brandon know before the work commences.

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4. Third-Party Site Management & Hosting

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To ensure this website stays secure and professional, we use the following third parties:

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  • Site Management: A trusted external partner manages the technical health and performance of this website to ensure a smooth experience for you.

  • Hosting: Our site is hosted on the Wix.com platform. Your data may be stored through Wix.com’s data storage, databases, and general applications on secure servers behind a firewall.

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5. Advertising & Tracking Pixels

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We may use tracking tools on this site, such as TikTok, Meta (Facebook), or Google pixels. Even if we aren't running active ad campaigns today, we keep these active to "future-proof" the business.

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This helps us understand which services Shropshire owners are actually interested in. It also ensures that if we do decide to show an ad later, it’s relevant to you rather than a random, annoying "spray and pray" approach. Just to be clear: these pixels only fire if you give us the "okay" on our cookie banner first.

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6. International Data Transfers

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Because we use platforms like Wix, Google, and TikTok, your data may be transferred to and stored on servers located in the United States. We ensure these providers comply with the UK’s "Standard Contractual Clauses" or equivalent safeguards to keep your data safe.

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7. Why We Use Your Info 

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Under UK GDPR, we must have a "lawful basis" for using your data:

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  • Contract: We need your details to provide a quote and carry out the detailing work you have booked.

  • Legitimate Interests: We use your data to manage our travel routes and respond to your messages.

  • Consent: For non-essential cookies and tracking pixels, we rely on your explicit consent via the cookie banner.

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8. Data Retention

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  • Enquiries: If you enquire but don't book, we keep your details for 1 year.

  • Clients: We keep service records and invoices for 7 years for UK tax purposes. After that, your data is securely deleted.

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9. Your Rights

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You have the right to see the data we hold on you, to correct it, or to ask us to delete it. Under UK law, you can also object to us using your data for tracking. To do this, just send Brandon a message via WhatsApp or email.

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10. Contact Us

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Email: Info@EmpireAutoValets.co.uk

Phone / WhatsApp: 07960724592

Owner: Brandon

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You also have the right to complain to the Information Commissioner’s Office (ICO) if you aren't happy with how we have handled your data (www.ico.org.uk).

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